Adwords Training
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- Adwords Training
Syllabus
- Duration: 2 Months
- Project: 2 Weeks
Module 1 :- Pay Per Click Marketing (Google AdWords & Bing)
- Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
- Introduction to Paid Advertising Services
- How Google AdWords & Bing works
- How to set up an effective Google Adwords & Bing Campaign
- Using professional tools to pick the right keywords for success
- Analysing your market online
- How to write effective Adword Ad copy
- How to set budgets
- How to set up a locally targeted campaign
- Improving your Click Through Rate (CTR)
- Landing pages for success
- Managing Your Campaigns on an ongoing basis
- Advanced Keyword Research
- How to see what the competition is bidding on
- Writing even more compelling ads
- Advanced Campaign Optimization
- Creating Reports
- Automating Report Generation
- A/B Testing
- Why CTR is Important
- Improving CTR
- Regional Targeting
- Keyword Bracketing
- Using the Google Keyword Tool
- Understanding My Client Center (MCC)
- Assignment
Module 2 :- Preparation of Global Certifications
Google Certification:
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Mobile Advertising
Module 3 :- Video Marketing
- How digital video works?
- Setting your objectives for developing your video implementation
- Viral' video and how this works
- User generated content and how you can take part.
Module 4 :- Digital Display (Banner)Advertisement
- Display Advertising Overview
- Summary of top advertisers
- Overview of advertising industry
- Banner types and sizes
- Advertising rates and revenues
- Cost per click
- Cost per impression
- Developing your campaigns
- Flash, multimedia & interactive advertising
- Tracking, Metrics and Measuring
- Case studies
- Getting better results
- Maximizing revenues
- Ad creative and ad copy.
Module 5 :- Interview Preparation & Project
- Interview Preparation
- Online Business Opportunities.
- Case Studies
- Live Projects.