Social Media Marketing
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- Social Media Marketing
Syllabus
- Duration: 2 Months
- Project: 2 Weeks
Module 1 :- Social Media Marketing (Facebook, Twitter, LinkedIn, Pinterest, Instagram & Google+ ) Trends and Methodologies
- Establishing goals for social media marketing
- Writing for the social web
- Listening and researching online conversations
- Publishing a business blog to boost your online visibility
- Tips for building visibility of your social networking profiles
- Attract leads, boost sales & retain customers through social networks
Module 2 :- Facebook Marketing: Advertising
- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
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- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics
- Understanding Facebook ad types
- Setting up an advertising account with Facebook
- Identifying and targeting your primary audience
- Choosing a budget
- Writing Facebook ads
- Boosting page posts
- Creating and scheduling reports
- Improving ad performance
- Understanding Facebook's ad policies
- Social Media Plugins.
Module 3 :- Twitter Essential & Advertising
- Understanding Twitter and microblogging
- Finding friends by searching your contacts
- Creating and viewing your Twitter profile
- Composing a tweet
- Creating a Twitter poll
- Using hashtags
- Deleting, pinning, and sharing tweets
- Navigating an individual tweet
- Interacting with tweets and users
- Exploring Twitter settings
- Creating a Twitter Moment
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports.
Module 4 :- LinkedIn For Business
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types
Module 5 :- Pinterest for Business
- How to pin
- Researching customers on Pinterest
- Creating a Pinterest plan
- Creating a pinnable website
- Opening a business Pinterest account
- Linking to other social networks
- Following other pinners
- Crafting good pin descriptions
- Creating article- and product-rich pins
- Measuring Pinterest success with analytics.
Module 6 :- Instagram for Business
- Business opportunities on Instagram
- Brainstorming content ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Uploading photos and video
- Interacting with the Instagram community
- Using Instagram stories
- Using business-appropriate filters and hashtags
- Embedding Instagram photos and badges.
Module 7 :- SMO Tools
- Check Ranking
- Site Quality Check
- Back link Check
- W3C Validator
- RSS Feedburner
- Duplicate Content Checker
- Keyword density
- Pagerank Checker
- SEO Reports Creation
- Introduction of Onlywire
Module 8 :- Interview Preparation & Project
- Interview Preparation
- Online Business Opportunities.
- Case Studies
- Live Projects.